RICE

Current packaging solutions for rice is merely a bag. It is extremely outdated and have very limited function. This concept proposes a new way of rice storage that is functional and visually appealing. A clear plastic container is used so users and tell what is the content at a glance. It also provides better protection from tearing/dampness and is easier to grip. The cap doubles as a measuring cup. Additionally, the scale printed on the side of the container allows users to accurately judge when to restock more rice. A square profile is used because it resembles the shape of rice fields.

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