Dousan Miao Design

Home Charging

Home Charging Collection – Art Direction & Product Photography

After the succeed of the crowd-funding on Kickstarter, NATIVE UNION launches its new home charging category. The art direction was all about corresponding shapes with the product range, it was shown without perspective to amplify the elements of the product. Inspired by furniture photography, bright and hard lighting were used to create sharp shadows that enhance the character of the product design. The product photography has achieved a good result, in delivering the idea that this product is more than a regular electronic charger, but a design piece that complement the interior.