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Pixel Satellite SOS

Building emergency satellite messaging from 0→1 on Android

In 2024, Satellite SOS was introduced on the Pixel 9 series at Made by Google, which lets users message and send their location to emergency services via satellites when they do not have network coverage.

As UX lead, I defined and led 4+ workstreams, driving the 0→1 design of emergency satellite messaging. I also established the UX strategy and foundation for satellite connectivity on Android for all OEMs moving forward.

Product

Android

Skills

Product design
Motion design
Stakeholder management
Interactive prototyping
User research & testing

My role

Design lead

Timeline

Q2 2023 - Q2 2024

Team

Maple Kuo, Vincent Xu, Jill Pfund, Beck Chiou

In 2024, Satellite SOS was introduced on the Pixel 9 series at Made by Google, which lets users message and send their location to emergency services via satellites when they do not have network coverage.

As UX lead, I defined and led 4+ workstreams, driving the 0→1 design of emergency satellite messaging. I also established the UX strategy and foundation for satellite connectivity on Android for all OEMs moving forward.

Product

Android

Skills

Product design
Motion design
Stakeholder management
Interactive prototyping
User research & testing

My role

Design lead

Timeline

Q2 2023 - Q2 2024

Team

Maple Kuo, Vincent Xu, Jill Pfund, Beck Chiou

Overview

Most of the world population is covered by a mobile-broadband signal, but blind spots remain. Being a top priority for Android in 2024, the project's goal was to enable people to reach emergency services via satellite even when there's no cellular coverage.

It isn't every day that you get to work with satellites. This was a highly technical and fast-paced project that involved many product areas and external stakeholders. As this was an unprecedented territory for Google, our team had to had to create entirely new UX patterns and interaction models from the ground up.

Some stats

signal_cellular_1_bar

14% of the US has zero cell coverage. 

park

Each year, there are over 10,000 search and rescue incidents in national parks alone.

signal_disconnected

The average phone is only reliably connected about 85% of the time.

A constellation of constraints

Communicating through satellite still came with a lot of technical challenges and limitations our team had to design around

Technical Constraints

Antenna alignment

The phone needs to constantly aim its antenna carefully towards a satellite to form a connection, in order for the message to get through

Low bandwidth transmission

The low bandwidth transmission means that we could only transmit text messages, and sending it can take longer that what users are used to

Clear view of the sky

The device needs a clear line of sight to the satellite. No trees, buildings, or mountains can be blocking the way, otherwise the signal could be cut off.

Radio interference

All other radios on the device – Wi-Fi, cellular, Bluetooth – need to be turned off to avoid interference with the satellite antenna

Battery Consumption

Communicating with a satellite requires a lot of power, which can eat away at the device’s battery life very quickly, which is obviously very precious in an emergency situation

Prototyping in uncharted territories…

One of the challenges from the get-go was figuring how create a realistic prototype to test with users. With some clever hacks, I created an interactive prototype with Protopie that uses the actual accelerometers on the device to simulate the pointing experience.

A protopie prototype loaded on a Pixel device simulating the satellite connection experience

A true joint effort

The project required close collaboration with internal product teams and external emergency providers, to ensure handoffs between different surfaces felt seamless, ensuring continuity and trust throughout the experience.

The final design introduces a subtly gamified experience that guides users to point their device in the optimal direction by matching shapes on the screen. This approach abstracts away technical complexities, making the process intuitive and approachable for users.

User educational video
Real-life satellite connection testing on the Pixel 9 Pro

Impact
Giving peace of mind to millions

Satellite SOS was unveiled at Made by Google '24 as a feature on the Pixel 9 series, becoming the first Android device to integrate satellite connectivity.

During the 2024 country-wide power outage in Spain, Satellite SOS was ultilized during 8 separate emergency sessions.

Request a case study

Want to learn more about this project?
Get in touch to request a case study.

Request a case study

Want to learn more about this project?
Get in touch to request a case study.

Made with plenty of coffee

© 2026 Dousan Miao

Made with plenty of coffee

© 2026 Dousan Miao

SHIPPED

Pixel Satellite SOS

Building emergency satellite messaging from 0-to-1 on Android